{"id":606,"date":"2026-03-16T17:36:37","date_gmt":"2026-03-16T17:36:37","guid":{"rendered":"https:\/\/ars-monumentum-natura.eu\/?p=606"},"modified":"2026-03-20T11:18:51","modified_gmt":"2026-03-20T11:18:51","slug":"proiect-nou-al-echipei-muzeului-astra-sibiu-cum-faci-profitabil-mestesugul-traditional","status":"publish","type":"post","link":"https:\/\/ars-monumentum-natura.eu\/ro\/proiect-nou-al-echipei-muzeului-astra-sibiu-cum-faci-profitabil-mestesugul-traditional\/","title":{"rendered":"Proiect nou al echipei Muzeului ASTRA Sibiu: cum faci profitabil me\u0219te\u0219ugul tradi\u021bional"},"content":{"rendered":"<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"margin-bottom:var(--wp--preset--spacing--70)\"><strong>CULTURA DEZVOLT\u0102. Echipa Muzeului ASTRA Sibiu a f\u0103cut noi pa\u0219i concre\u021bi pentru implementarea unui proiect strategic, care investe\u0219te \u00een resursa uman\u0103 reprezentat\u0103 deme\u0219te\u0219ugarii \u0219i artizanii rom\u00e2ni. Echipa rom\u00e2neasc\u0103 a avut o serie de \u00eent\u00e2lniri, s\u0103pt\u0103m\u00e2na aceasta la Floren\u021ba, cu speciali\u0219ti italieni din sectorul me\u0219te\u0219ugurilor pentru a afla cele mai bune practici implementate de artizanii din regiunea Toscana. Proiectul pilot, finan\u021bat de Comisia European\u0103, se concentreaz\u0103 pe comunitatea sibian\u0103 care coase celebra \u201dIe de M\u0103rginimea Sibiului\u201d.<\/strong><\/p>\n\n\n\n<p style=\"margin-bottom:var(--wp--preset--spacing--70)\"><\/p>\n\n\n\n<p>\u201dRom\u00e2nia mai are \u00eenc\u0103, spre deosebire de alte state europene, o resurs\u0103 extraordinar de important\u0103: resursa uman\u0103, me\u0219te\u0219ugarii adev\u0103ra\u021bi! Noi trebuie s\u0103-i convingem pe oamenii pricepu\u021bi s\u0103-\u0219i continue me\u0219te\u0219ugul, dar \u0219i s\u0103-i \u00eencuraj\u0103m c\u0103 pot tr\u0103i din meseriile lor. \u00cen plus, me\u0219te\u0219ugarii activi trebuie \u00eendemna\u021bi \u0219i ajuta\u021bi s\u0103 transmit\u0103 cuno\u0219tin\u021bele lor mai departe, c\u0103tre urm\u0103toarea genera\u021bie. Primul pas pentru p\u0103strarea \u0219i protejarea me\u0219te\u0219ugului tradi\u021bional a fost f\u0103cut (inaugurarea Casei Artelor, n.red.) acum trebuie s\u0103 trecem la pasul urm\u0103tor: cum faci profitabil me\u0219te\u0219ugul tradi\u021bional?\u201d a rezumat obiectivul noului proiect, Ciprian \u0218tefan - managerul Muzeului Astra Sibiu.<\/p>\n\n\n\n<p><strong>Centrul de Activit\u0103\u021bi \u0219i Resurse Regionale de Arte, inaugurat anul trecut \u00een Sibiu, este locul \u00een care se face, \u00een sf\u00e2r\u0219it, atestarea me\u0219te\u0219ugarilor pe diferite arte \u0219i meserii: de la tehnici tradi\u021bionale \u00een construc\u021bii \u0219i p\u00e2n\u0103 la producerea de obiecte artizanale. Cursan\u0163ii pot \u00eenv\u0103\u0163a tehnicile me\u015fte\u015fug\u0103re\u015fti, dar \u015fi cum s\u0103 \u00ee\u015fi promoveze arta. Echipa Muzeului ASTRA a trecut la pasul urm\u0103tor: un plan de preg\u0103tire al me\u0219te\u0219ugarilor \u0219i artizanilor rom\u00e2ni pentru a putea deveni sustenabili pe pia\u021b\u0103 \u0219i a putea tr\u0103i din meseriile pe care le practic\u0103.<\/strong><\/p>\n\n\n\n<p><strong>\u00cempreun\u0103 cu speciali\u0219ti de la Universitatea din Floren\u021ba \u2013 \u201eFondazione per la Ricerca e l\u2019Innovazione\u201d \u0219i ONG-ul cultural \u201eARS MONUMENTUM NATURA\u201d, echipa din Sibiu a discutat despre solu\u021biile concrete pe care me\u0219te\u0219ugarii italieni le-au pus, de-a lungul ultimelor decenii, \u00een practic\u0103 pentru \u00eent\u0103rirea comunit\u0103\u021bilor de artizanilor cu lideri ai acestora:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dr. Elisa Guidi<\/strong>, coordonatoarea ARTEX () - cea mai mare organiza\u021bie a artizanilor \u0219i me\u0219te\u0219ugarilor din regiunea Toscana.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dr. Gianmaria Vannini<\/strong>, pre\u0219edintele Stile Orafo Fiorentino \u2013 organiza\u021bia bijutierilor fiorentini.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aglaia Viviani<\/strong>, consilier al ora\u0219ului Montelupo Fiorentino, ora\u0219ul toscanez cu cea mai veche comunitate de ceramic\u0103 din Italia (sec. XIV)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prof. Alessandro Monti<\/strong>, manager general \u0219i <strong>Letizia Donati<\/strong>, senior manager al \u201eFondazione per la Ricerca e l\u2019Innovazione\u201d, Universitatea din Floren\u021ba<\/li>\n<\/ul>\n\n\n\n<p>Dezvoltare prin cultur\u0103! Noul proiect \u00ee\u0219i propune s\u0103 ajute considerabil comunitatea local\u0103. Partenerii proiectului au \u00eenceput deja consult\u0103rile cu comunitatea local\u0103 de artizani din Sibiu, \u00een paralel cu preg\u0103tirea atelierelor practice pentru dezvoltarea de noi competen\u021be antreprenoriale. \u00cen cadrul proiectului vor fi prezentate exemple de bun\u0103 practic\u0103 identificate la nivel european, inclusiv modele de afaceri care sprijin\u0103 comunit\u0103\u021bile tradi\u021bionale din domeniul patrimoniului cultural.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Proiectul \u201eSprijinirea me\u0219te\u0219ugarilor \u00een dezvoltarea de noi abilit\u0103\u021bi \u0219i competen\u021be \u00een contextul implement\u0103rii Regulamentului (UE) 2023\/2411 privind Indica\u021biile Geografice (IG)\u201d este finan\u021bat de Uniunea European\u0103, prin Programul Erasmus+.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-c75796b4 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/ars-monumentum-natura.eu\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-11-at-17.33.02-1024x576.jpeg ,https:\/\/ars-monumentum-natura.eu\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-11-at-17.33.02.jpeg 780w, https:\/\/ars-monumentum-natura.eu\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-11-at-17.33.02.jpeg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/ars-monumentum-natura.eu\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-11-at-17.33.02-1024x576.jpeg\" alt=\"whatsapp image 2026 03 11 at 17.33.02\" class=\"uag-image-612\" width=\"1024\" height=\"576\" title=\"whatsapp image 2026 03 11 at 17.33.02\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"margin-bottom:var(--wp--preset--spacing--70)\">Proiect finan\u021bat de Uniunea European\u0103. Punctele de vedere \u0219i opiniile exprimate apar\u021bin, \u00eens\u0103, exclusiv autorului (autorilor) \u0219i nu reflect\u0103 neap\u0103rat punctele de vedere \u0219i opiniile Uniunii Europene sau ale Agen\u021biei Executive Europene pentru Educa\u021bie \u0219i Cultur\u0103 (EACEA). Nici Uniunea European\u0103 \u0219i nici EACEA nu pot fi considerate r\u0103spunz\u0103toare pentru acestea.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>CULTURE DEVELOPS. The ASTRA Museum Sibiu team has taken new concrete steps towards the implementation of a strategic project that [&hellip;]<\/p>","protected":false},"author":1,"featured_media":609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"narrow-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"uagb_featured_image_src":{"full":["https:\/\/ars-monumentum-natura.eu\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-11-at-16.25.05.jpeg",1599,899,false],"thumbnail":["https:\/\/ars-monumentum-natura.eu\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-11-at-16.25.05-150x150.jpeg",150,150,true],"medium":["https:\/\/ars-monumentum-natura.eu\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-11-at-16.25.05-300x169.jpeg",300,169,true],"medium_large":["https:\/\/ars-monumentum-natura.eu\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-11-at-16.25.05-768x432.jpeg",768,432,true],"large":["https:\/\/ars-monumentum-natura.eu\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-11-at-16.25.05-1024x576.jpeg",1024,576,true],"1536x1536":["https:\/\/ars-monumentum-natura.eu\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-11-at-16.25.05-1536x864.jpeg",1536,864,true],"2048x2048":["https:\/\/ars-monumentum-natura.eu\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-11-at-16.25.05.jpeg",1599,899,false],"trp-custom-language-flag":["https:\/\/ars-monumentum-natura.eu\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-11-at-16.25.05-18x10.jpeg",18,10,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/ars-monumentum-natura.eu\/ro\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"CULTURE DEVELOPS. The ASTRA Museum Sibiu team has taken new concrete steps towards the implementation of a strategic project that [&hellip;]","_links":{"self":[{"href":"https:\/\/ars-monumentum-natura.eu\/ro\/wp-json\/wp\/v2\/posts\/606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ars-monumentum-natura.eu\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ars-monumentum-natura.eu\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ars-monumentum-natura.eu\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ars-monumentum-natura.eu\/ro\/wp-json\/wp\/v2\/comments?post=606"}],"version-history":[{"count":7,"href":"https:\/\/ars-monumentum-natura.eu\/ro\/wp-json\/wp\/v2\/posts\/606\/revisions"}],"predecessor-version":[{"id":629,"href":"https:\/\/ars-monumentum-natura.eu\/ro\/wp-json\/wp\/v2\/posts\/606\/revisions\/629"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ars-monumentum-natura.eu\/ro\/wp-json\/wp\/v2\/media\/609"}],"wp:attachment":[{"href":"https:\/\/ars-monumentum-natura.eu\/ro\/wp-json\/wp\/v2\/media?parent=606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ars-monumentum-natura.eu\/ro\/wp-json\/wp\/v2\/categories?post=606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ars-monumentum-natura.eu\/ro\/wp-json\/wp\/v2\/tags?post=606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}